On Monday, AB InBev SA (NYSE:BUD) received a positive mention from Deutsche Bank after a survey indicated an improvement in Bud Light sales trends. The survey, which took place between February 12-18, 2024, showed a significant decrease in the percentage of beer drinkers not purchasing Bud Light, falling from 28% in January to 20% in February, marking the lowest proportion since October 2023.
According to the survey results, the shift in consumer behavior indicates a potential rebound for Bud Light, one of AB InBev's key products. The decrease of 821 basis points in the proportion of consumers avoiding the brand could signal a turning point in the brand's performance.
Deutsche Bank's mention is based on direct feedback from U.S. beer drinkers, highlighting the importance of consumer perception in the beer industry. The survey's findings provide a snapshot of the current market dynamics for Bud Light, which could be beneficial for AB InBev's market performance.
The positive mention from Deutsche Bank has investors hoping it could lead to a more positive future for AB InBev.
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