Investing.com
Published Apr 12, 2024 01:14
LensCrafters Eye Odyssey: World of Optics
Features
The Eye Odyssey series takes fans on a fun interactive journey, helping Blinky, a friendly eye-bulb character, overcome challenges caused by prolonged exposure to screens and learn how to maintain healthy vision by adopting appropriate eye care habits. The latest iteration of the experience, with LensCrafters Palo Alto flagship serving as the backdrop upon entering, users are engaged through a dedicated pathway that opens to a whole new fantasy map in which users experience five arcade style mini-games, enhanced by the creation and release of dedicated digital fashion and vision accessory items including Color Vision Glasses and an Eye Tracking Eyeball, that can be redeemed at the end of the season.
"We're thrilled to see the evolution of LensCrafters Eye Odyssey with the launch of Season 2 on Roblox," said Alfonso Cerullo, President of LensCrafters. "With the success of the first season where we engaged with users on Roblox to drive awareness regarding maintaining healthy vision, we were able to connect with a new community through a fun interactive experience. The second chapter of the series gives the brand the opportunity to further educate this audience about vision health and its impact on overall well-being."
For each mini-game, there will be a new dedicated area that will be activated the moment a game is released. The first game will commence with the launch of Season 2 and continue with new mini-game rollouts in July, October, December and concluding in
The mini-games, which reflect some tests and aspects of a comprehensive eye exam, are not an official evaluation or assessment of someone's visual health or eye function. Within the experience, users are recommended to have an annual eye exam to protect their eyes and visual health in accordance with the American Optometric Association and to schedule it online at their nearest LensCrafters location.
Based upon LensCrafters vision health guidance, people will be reminded during the experience through timed pop-ups to utilize "the 20/20/20 rule" to prevent digital eye strain -- every 20 minutes take 20 seconds and look 20 feet away (out the window, down the hall, or across the room).
Roblox is an immersive platform for connection and communication. Every day, millions of people come to Roblox to create, play, work, learn, and connect with each other in experiences built by its global community of creators. The company's vision is to reimagine the way people come together“ in a world that's safe, civil, and optimistic.
About LensCrafters
LensCrafters, the leading optical retailer in
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Written By: Investing.com
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