Investing.com
Published Feb 12, 2024 22:50
Embodying all-American style with a
With a renewed focus on DKNY icons and fundamentals, the collection reimagines core elements like denim, blazers, trenches, and leather jackets”all refreshed with a GEN Z twist. A new take on the DKNY logo sets the tone for the global reintroduction of all-American street style to the world. All the new brand signatures breathe life back into the classic DKNY codes”while always remaining styled back to the signature iconic pieces.
Captured by the visionary photographer
The campaign's fresh visual palette offers a new perspective, transcending the city streets. Spring 2024 becomes a study of Kaia,
As DKNY continues to evolve, the Spring 2024 campaign stands as a defining moment, reflecting the brand's renewed commitment to creativity, authenticity, and global accessibility. Join DKNY on this transformative journey, celebrating a new era of fashion that resonates with the spirit of today and the aspirations of tomorrow.
"The DKNY campaign will launch today on our DKNY Instagram @DKNY and globally through a diversified media mix of print, digital, premium outdoor and social/influencer partnerships. Additional campaign content will be rolling out on our Instagram channel throughout the season," states
The Spring 2024 collection is available globally on DKNY.com and in select retailers.
Photographed by
About G-III Apparel Group, Ltd.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY,
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SOURCE G-III Leather Fashions, Inc
Written By: Investing.com
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