Coronavirus Threatens Retail Stocks, But Some Are Safer Havens Than Others

 | Mar 04, 2020 17:00

The economic uncertainty caused by the coronavirus has clouded the outlook for many sectors of the economy. This includes retailers, who will find themselves in the direct line of fire if this global disease forces consumers to stay at homes and rein in their spending.

But not all retailers are facing the same risks: while the U.S. toy industry is expected to be hardest hit, with more than 85% of their products being made in China, some large, food-focused retailers are likely to escape the worst of the fallout.

And the Federal Reserve yesterday stepped in to help try and limit the extent of the damage, implementing an emergency rate cut aimed at preventing a global recession as the virus continues to depress economic activity in China and across the world.

According to analysts, the U.S. retail sector will be hit by both demand and supply-chain issues as the virus travels to more states. Cowen analysts wrote in a note this week:

“Declining consumer confidence, potentially severe retail-traffic declines, and temporary store closures are evolving risk factors that depend on uncertain variables like the geographic spread of the virus and the timing of containment/eradication solutions.”

h2 One Bright Spot/h2

While the situation remains very fluid as economists struggle to understand the damage that this spreading disease could cause in the days and weeks to come, this aggressive monetary response from the U.S. Federal Reserve is providing one bright spot for retailers.

The central bank cut its key benchmark rates by 50 basis points yesterday to help businesses and consumers as the U.S. economy takes a hit. The relaxed monetary conditions of the past decade fueled an unprecedented boom in retail spending, helping retailers to grow their profitability.

If not immediately, rate cuts will be net positive for retail stocks, especially for grocers and larger chains such as Walmart (NYSE:WMT), Target (NYSE:TGT) and Home Depot (NYSE:HD), which are better positioned than smaller players to withstand the economic shock.

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